Key Terminology

The following is the key terminology that we need to know for section B of the AS media studies course.


Horizontal/ vertical integration: How big companies control their own processes. Horizontal: Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.                                                                       Vertical: Vertical integration is an arrangement in which the supply chain of a company is owned by that company.

Theatrical/ Non-Theatrical exhibition: This is how a film is viewed, theatrical exhibition is the cinema and non theatrical is essentially anywhere but the cinema.

Guerilla film Making: independent film making.

Technological convergence: Where two devices converge onto one device for example an Iphone is both a computer and a phone.


Simbiosis: two (or more) companies working together for mutual benefit.

Technological disruption: When one device replaces another and disrupts the market for example when the Iphone replaced Blackberry phones.

Media ownership: Who owns what.

Media Conglomerates: Parent companies that own a group of smaller companies.

Concentration of ownership: companies owning another company.

Targeted/ untargeted advertising: Targeted advertising would be to a specific audience and untargeted does not appeal to one specific audience.

Gross media ownership: Big companies owning lots of media.

The Big 6: The 6 main film production companies- these are Warner Bros, Universal, Walt Disney, Sony, Paramount and 20th Century fox

Distribution: act of getting film to an audience.

Exhibition: Watching the film.

Lionsgate 20: Lionsgate uses $20 million to advertise their films.


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