The following is the key terminology that we need to know for section B of the AS media studies course.
Horizontal/ vertical integration: How big companies control their own processes. Horizontal: Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. Vertical: Vertical integration is an arrangement in which the supply chain of a company is owned by that company.
Theatrical/ Non-Theatrical exhibition: This is how a film is viewed, theatrical exhibition is the cinema and non theatrical is essentially anywhere but the cinema.
Guerilla film Making: independent film making.
Technological convergence: Where two devices converge onto one device for example an Iphone is both a computer and a phone.
Simbiosis: two (or more) companies working together for mutual benefit.
Technological disruption: When one device replaces another and disrupts the market for example when the Iphone replaced Blackberry phones.
Media ownership: Who owns what.
Media Conglomerates: Parent companies that own a group of smaller companies.
Concentration of ownership: companies owning another company.
Targeted/ untargeted advertising: Targeted advertising would be to a specific audience and untargeted does not appeal to one specific audience.
Gross media ownership: Big companies owning lots of media.
The Big 6: The 6 main film production companies- these are Warner Bros, Universal, Walt Disney, Sony, Paramount and 20th Century fox
Distribution: act of getting film to an audience.
Exhibition: Watching the film.
Lionsgate 20: Lionsgate uses $20 million to advertise their films.